And it's turning to the shareholders to get it.
Electronic Arts REALLY wants Take 2 for some reason. The only company with an NFL license has been slamming Take 2 Interactive for the past month. A bid was put in for 2 billion dollars for the company, which Take 2 vehemently refused.
Now EA has turned hostile, going after its shareholders, asking for 26 bucks a share, which, for the shares they're going after, total up to about the 2 billion they were asking for in the first place. The bid expires on April 11.
To me, I'm not sure if they're going after Take 2 for the football games, or for GTA4, which comes out April 29th. There's a high demand for that particular game, and could legitimize Take 2's defense against EA's hostile pressure.