Transform started out as a booking agency, but Tim quickly realized how much less life would suck if he didn't have to talk to asshole clubs / promoters / other booking agents all day long. So: the "Online" part was added, and the world was blessed with more "entertainment journalism."

Ideally, Transform is / will be a place where information, passion, interactivity, and diversity come together to form an online source for everything that matters. Music, technology, politics, fashion, culture, video games, all under one umbrella and presented as all information should in the year 2004: up to date, progressively approached, with conviction, and never dull.

It will be a forum for us, the contributors, to discuss, rant, introduce others to, and learn more about our own passions. Because, in the end, we are doing this out of love. We love the subject matter we cover, and we hope you enjoy reading about 'em.